Beyond the Job Board: The Art and Science of Market Mapping in Executive Search

Alan Herrity  | February 3, 2025

Relying solely on job boards and LinkedIn messages will rarely guarantee success in executive search, particularly for senior, critical, and niche assignments. You are only scratching the surface of the total talent pool.

At Momentum Search and Selection, we've honed our approach to tap into the hidden talent pool through sophisticated market mapping and candidate sourcing techniques.

The Iceberg Analogy: Seeing What Others Miss

Picture the talent market as an iceberg. Traditional talent acquisition methods often only scratch the surface, focusing on the visible 30% - those actively seeking new assignments.

What about the other 70%?

That's where our expertise in market mapping comes into play.

Consider this scenario: A leading ASX-listed organisation approached us to find a Transformation Executive.

They had previously worked with a well-known talent acquisition agency, which had presented candidates from their existing database and those who responded to job postings.

The result? A shortlist that failed to meet the client’s expectations.

Our approach was fundamentally different. We didn't just dip our toes in the water; we dove deep.

The Momentum Approach: Casting a Wide, Intelligent Net

1. Sophisticated Boolean Searching

  • We start with advanced Boolean search techniques. This isn't your run-of-the-mill keyword matching.
  • We craft complex search strings that consider synonyms and related skills to map out where the talent will be.

2. AI-Powered Search Engines

  • Our arsenal includes cutting-edge AI search tools that learn and adapt as they search.
  • They help us uncover hidden gems - professionals who might have a different title than we're looking for but whose experience and skills make them perfect candidates.

3. Comprehensive Market Mapping

  •  We don't just search; we map. This involves creating a detailed landscape of where talent resides within specific industries and geographies.

4. Direct Headhunting of the entire talent pool

  • Armed with our market map, we engage in targeted outreach.
  • This isn't about sending mass InMails. It's crafting personalised approaches based on deep research into each potential candidate's career trajectory and achievements.

The Results Speak for Themselves

Returning to our recent success, our approach yielded a shortlist that not only met but exceeded the client’s expectations.

The successful candidate, who did not use job boards for their searches and was not looking for a new role, made contact.

This success story isn't an anomaly. Our market mapping and sourcing techniques consistently allow us to present clients with candidates they wouldn't find through traditional methods.

The Momentum Difference

While many recruiters claim to do "headhunting", our approach goes several steps further.

1. We invest time upfront to truly understand your mandate and its context within your organisation. For Senior, Critical, or Niche hires, this initial scoping meeting can run up to 90 minutes.

2. Our market mapping is exhaustive, often uncovering talent pools our clients hadn't considered.

3. We use a combination of technology and human insight to identify the best potential fits.

4. Our approach to candidate engagement is tailored and respectful, ensuring that even if a candidate isn't right for the current project, they remain open to future opportunities.

A Word of Caution

Market mapping and advanced sourcing aren't quick fixes. They require time, expertise, and the right tools.

But they're invaluable for organisations serious about finding the best talent for critical assignments.

If you're tired of seeing the same candidates presented by multiple agencies, or if you're struggling to fill a crucial position, it might be time to consider a different approach.

At Momentum Search and Selection, we're ready to dive deep and map out the talent landscape for your next critical hire.

Reach out to us at alan@momentumsearch.com.au to discuss how our market mapping and candidate sourcing techniques can transform your executive search process.


Alan Herrity

Director

Momentum Search and Selection


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