Beyond the Job Board: The Art and Science of Market Mapping in Executive Search

Alan Herrity  | February 3, 2025

Relying solely on job boards and LinkedIn messages will rarely guarantee success in executive search, particularly for senior, critical, and niche assignments. You are only scratching the surface of the total talent pool.

At Momentum Search and Selection, we've honed our approach to tap into the hidden talent pool through sophisticated market mapping and candidate sourcing techniques.

The Iceberg Analogy: Seeing What Others Miss

Picture the talent market as an iceberg. Traditional talent acquisition methods often only scratch the surface, focusing on the visible 30% - those actively seeking new assignments.

What about the other 70%?

That's where our expertise in market mapping comes into play.

Consider this scenario: A leading ASX-listed organisation approached us to find a Transformation Executive.

They had previously worked with a well-known talent acquisition agency, which had presented candidates from their existing database and those who responded to job postings.

The result? A shortlist that failed to meet the client’s expectations.

Our approach was fundamentally different. We didn't just dip our toes in the water; we dove deep.

The Momentum Approach: Casting a Wide, Intelligent Net

1. Sophisticated Boolean Searching

  • We start with advanced Boolean search techniques. This isn't your run-of-the-mill keyword matching.
  • We craft complex search strings that consider synonyms and related skills to map out where the talent will be.

2. AI-Powered Search Engines

  • Our arsenal includes cutting-edge AI search tools that learn and adapt as they search.
  • They help us uncover hidden gems - professionals who might have a different title than we're looking for but whose experience and skills make them perfect candidates.

3. Comprehensive Market Mapping

  •  We don't just search; we map. This involves creating a detailed landscape of where talent resides within specific industries and geographies.

4. Direct Headhunting of the entire talent pool

  • Armed with our market map, we engage in targeted outreach.
  • This isn't about sending mass InMails. It's crafting personalised approaches based on deep research into each potential candidate's career trajectory and achievements.

The Results Speak for Themselves

Returning to our recent success, our approach yielded a shortlist that not only met but exceeded the client’s expectations.

The successful candidate, who did not use job boards for their searches and was not looking for a new role, made contact.

This success story isn't an anomaly. Our market mapping and sourcing techniques consistently allow us to present clients with candidates they wouldn't find through traditional methods.

The Momentum Difference

While many recruiters claim to do "headhunting", our approach goes several steps further.

1. We invest time upfront to truly understand your mandate and its context within your organisation. For Senior, Critical, or Niche hires, this initial scoping meeting can run up to 90 minutes.

2. Our market mapping is exhaustive, often uncovering talent pools our clients hadn't considered.

3. We use a combination of technology and human insight to identify the best potential fits.

4. Our approach to candidate engagement is tailored and respectful, ensuring that even if a candidate isn't right for the current project, they remain open to future opportunities.

A Word of Caution

Market mapping and advanced sourcing aren't quick fixes. They require time, expertise, and the right tools.

But they're invaluable for organisations serious about finding the best talent for critical assignments.

If you're tired of seeing the same candidates presented by multiple agencies, or if you're struggling to fill a crucial position, it might be time to consider a different approach.

At Momentum Search and Selection, we're ready to dive deep and map out the talent landscape for your next critical hire.

Reach out to us at alan@momentumsearch.com.au to discuss how our market mapping and candidate sourcing techniques can transform your executive search process.


Alan Herrity

Director

Momentum Search and Selection


By Alan Herrity December 11, 2025
The best steering committees never need to steer. When a major transformation program runs smoothly, this is not by accident. It is by design. Steering committees play a vital role in governance, visibility and key decision making. They exist to align projects & programs with business strategy, oversee delivery, resolve major issues, and make the high-level decisions that shape direction and investment. When they work well, they give leaders confidence that complex initiatives are under control and moving towards their intended outcomes. My view is that the most effective steering committees are often those with the least fuss. They don’t spend their time firefighting or unpicking surprises. This is not the intent of a steering committee. The focus is on validating progress, endorsing key decisions, and providing strategic guidance — because the real work has already been done. The program leader’s real art The difference lies in the quality of program leadership. The hard work is done in the lead up to the steering committee, this means: Alignment. Stakeholders are engaged early, with shared understanding of priorities, scope, and success measures. Anticipation. Issues are surfaced and resolved at working level, rather than escalating unnecessarily. Knowing when to escalate to remove roadblocks is key to success. Clarity. The project/program narrative is consistent, transparent, and grounded in evidence — so there are no surprises. When these fundamentals are in place, the steering committee becomes what it was always intended to be: a forum for strategic direction, not operational repair and firefighting. Governance at its best A well-run steering committee confirms that the ship’s on course, the crew is competent, and the captain has control. The conversation becomes higher value — focused on trade-offs, strategic risks, and emerging opportunities rather than tactical blockers. That’s governance at its best: fit for purpose and effective, challenging but supportive. What it says about leadership Program leaders who reach this level of maturity focus on alignment, clarity, and trust. They create an environment where the steering committee’s confidence is earned, not requested. When a steering committee spends its time on decisions rather than disagreements, you know the program is being led — not just managed. Please contact Alan Herrity to explore this topic further.
By Alan Herrity November 25, 2025
A conversation with an executive recently reframed something many boards are still grappling with. The real blind spot in boardrooms isn’t just a lack of technical understanding. It’s the confidence to interpret technology investments through a strategic lens — how they enable the business, improve risk, and ultimately strengthen customer experience. If a board sees a $50 million cloud program purely as IT infrastructure, the conversation is already heading in the wrong direction. The strategic case for technology is, in effect, the case for digital transformation. That means understanding how the change reshapes process performance, customer visibility, and operational resilience. As that executive put it, a true digital transformation “exposes your process performance to your customers.” It’s a useful test: if your customers could see exactly how your processes work, would they still choose you? That’s the difference between technology as cost and technology as capability. Technology Fluency Isn’t About Technical Depth Boards don’t need more technologists. They need directors who can recognise what technology enables — growth, speed, resilience, and transparency. That has always been the requirement. The gap today is that these decisions now sit at the centre of strategy rather than the periphery. Digitally fluent boards Link investment to strategy, not infrastructure Differentiate between modernisation and transformation Understand customer impact as clearly as cost impact Assess risk in operational, cultural, and technology terms Where boards struggle is usually not with the technology itself, but with context. They miss how decisions play out culturally — the hidden signals in execution that determine whether a transformation will land. As one executive in my network put it, “the distance between the board and where the work happens means cultural signals get lost.” His view is right; culture remains one of the quietest destroyers of transformation success. The Strategic Value of Technology Leaders on Boards This is where experienced Technology Executives add real value. However, not as technical custodians. The strongest candidates position themselves as enablers of strategy, stewards of risk, and commercial contributors who can translate complexity into clarity. They can articulate why a transformation matters, how it links to the operating model, and what the organisation needs to do to ensure customers feel the benefit. They don’t talk about platforms first; they talk about outcomes. The best ones move comfortably between strategy, execution and culture. They can explain the positive impact on the P&L in ways that resonate with non-technical colleagues. That’s what differentiates a board-ready technology leader from one who’s simply senior in their function. Boards Need to Close Their Own Blind Spots Technology Executives bring essential perspective, but the responsibility doesn’t sit with them alone. Boards need to identify where their blind spots are — whether that’s digital capability, data literacy, transformation oversight, or cultural interpretation — and close them. A digitally fluent board isn’t one with a single expert. It’s one in which the full group can challenge assumptions, interrogate investment cases, and understand how transformation affects customers, risk, and strategy. When they do lead a major transformation, the job isn’t finished when the program ends. The most effective boards review, assess, and learn. Continuous change means there’s no moment for relief. If a board feels the work is “done”, that’s usually the signal that it’s time to evolve again. What This Means for Technology Executives Preparing for Board Roles For leaders aiming to step into governance roles, the expectation has shifted. Position yourself as someone who: Enables strategy, rather than represents a function Understands risk in operational and technology terms Can show a clear link between transformation and commercial outcomes Brings the cultural awareness to read execution signals early Boards don’t need technologists. They need technology-literate strategists with the experience to make change investable and the judgement to ensure it succeeds. Closing the Gap Business models, customer expectations, and technology capability will continue to move at pace. The organisations that thrive will be those whose boards understand how technology shapes value — not as a technical discipline, but as a strategic one. For many boards, that shift is still underway. For Technology Executives, it’s a clear opening to contribute where the business needs clarity most. If both sides step towards each other, the blind spot closes.  Please contact Alan Herrity to explore this topic further.
By Alan Herrity November 11, 2025
The Quiet Crossroads Every Transformation Leader Reaches You’ve been offered a lateral move. You might feel that it’s a step back. Your mentor says take it. You’re torn. That tension — perceived progress versus pragmatism — is one I see often. Recently, a CIO I know asked me about the pros and cons of a sideways step. On paper, it can look like a setback. In reality, it can set the stage for the next big leap. “Careers aren’t ladders anymore. They’re landscapes - and the best leaders learn to navigate them". Four Real Ways Careers Move Forward Careers rarely move in straight lines. In truth, there are four ways to grow — each valid in its own season.
By Alan Herrity November 10, 2025
Case Study - General Manager - IT Project Services
By Alan Herrity November 10, 2025
Case Study - General Manager, Transformation & Enterprise Project Management Office (EPMO)
By Alan Herrity November 10, 2025
Case Study - Head of Transformation
By Shazamme System User October 24, 2025
Case Study - Program Director – Confidential Initiative
Two businessmen discussing ideas with light bulbs symbolizing innovation and strategy
By Alan Herrity August 21, 2025
Recently, I had lunch with a Senior Transformation Executive who'd been a candidate in a Momentum Search and Selection-led search late last year. While he didn’t land that particular role, we stayed in touch and often discussed different opportunities. Today, he’s thriving in a new opportunity — and he credited some of our conversations as a key part of his journey.
Professionals building personal branding strategies and networking for career growth
By Alan Herrity August 21, 2025
Back in 1997, McKinsey coined the phrase 'The War for Talent'. That war hasn’t gone away—however, it has evolved. In today’s digital world dominated by smartphones, platforms like LinkedIn, and an endless stream of content. With many of the candidates I represent, it increasingly feels like we’re in a war for personal branding.
Program Director coding cyber security on multiple screens in modern workspace
By Alan Herrity August 8, 2025
Securing Leadership for a Multi-Year Cyber Uplift.