Differentiating Yourself In The Job Market

I have analysed the behaviour of job seeking candidates (active and passive) throughout my career and I feel that it is essential you are able to differentiate yourself. However, it is not always easy to do this.


Do you have a thorough job search process and a strong CV? You should do detailed research and interview preparation. Also the power of social media is not to be underestimated. Are you thinking outside the box and using innovative ways to secure your next role?


Here are a few things to think about:

Be specific about what you’re applying for, read the position descriptions in detail and apply for the roles which suit your skillset and experience. Do not spread yourself too thinly.


I know that this point can be contentious as a number of people may feel “I can do that job”. Equally you may want to change industry or career path and you may feel frustrated that you are not being considered for roles and by organisations where you can add value. The key is that you need to be able to provide evidence that you can add value.


Companies strive to identify the candidates who can be a success. Of course each company has its own strategy, vision, culture and approach to recruitment.  Some of the more innovative companies are using social media, gamification and other methods to move away from the traditional recruitment approaches.


An interesting company which I met with recently in a trip to the US is 1-Page
“1-Page was founded on a simple, powerful idea: any person can make a difference if they are able to clearly communicate their value.” (Patrick G. Riley, Co-Founder and Chairman)

1-Page is an example of a company which is striving to disrupt the recruitment market and help their clients.


Are you using social media to promote yourself?
  • Do you have an up to date LinkedIn profile?
  • Are you using Facebook or Twitter?
  • Are you engaged in the social media communities/groups in your domain?
  • Do you actively participate in discussions?
  • Do you attend events and seminars in your field to meet with like-minded people?


Build a strong relationship with a number of recruitment companies who you can trust. My company, Momentum Search and Selection, is one of those.


  • What do you know about the current market drivers in your sector, city, and country?
  • What do you know about the companies you want to work for? What skills and achievements do you have that can complement the companies you want to work for?
  • Can you articulate why you want to work for these organisations? Have you done your research?
  • Have you looked at the company website, annual report, investor relations information?
  • What do you know about the person/s who you are meeting in any interview process? Do they have a LinkedIn profile? What information is available about them online?
  • Do you have any friends or ex-colleagues who work at the client? What do they say about the company and culture?
  • What do you know about the clients’ strategy?
  • Have you prepared questions that you would want to ask during an interview?


A poorly written CV will hold you back. Please feel free to read a previous blog on CV writing tips.



I spoke to a friend who is a Talent Acquisition Lead at a rapidly growing Australian company who said “One of the best methods of preparation that I would suggest is that the candidate does some live Q&A with someone before attending their interview. This allows them to actually critique their answers in a mock interview scenario which is very beneficial.


Other interview tips:
  • Be on time for interviews.
  • Make sure that you know where the client is and you have planned your travel accordingly. It is always better to be early and do some final preparation than to be late.
  • Dress appropriately. As a rule I would always suggest that you arrive in business attire unless told otherwise.
  • When was the last time you attended an interview? Have you practised with mock interview questions? Other candidates will prepare. So should you.
  • Have your practised any online psychometric tests?
  • What examples do you have to assure the client that you are the right person for the role?
  • Can you bring examples of work with you?
  • Have you provided references?


Please feel free to have a look at my blog on interview tips.


Be yourself. Companies want everyone that they hire to be a success. It is important that you find a role, company and culture which suits you. With the hours we spend at work it is important to enjoy it. Find a company that suits your aspirations.